PoultryWorld: RSPCA Assured: Tougher welfare standards coming17-07-2025
17-07 | Market trends/analysis | News
In the UK, RSPCA Assured is introducing stricter welfare standards for its members this autumn. The updated standards, which come into force on 29 September, cover a range of areas. They include:
Commenting on the changes, RSPCA Assured assistant director of certification, Neil Scott, said: “Our RSPCA Assured members have been helping us to improve the welfare of chickens since 1996, when the first RSPCA welfare standards for chickens were published. All RSPCA Assured members want the best for the animals in their care, and we hope these updated standards will help them to keep achieving their higher welfare goals.” Continual improvementsThe Assurance scheme said welfare standards are continually improved and progressed using the latest scientific research, robust evidence and practical farming experience. During this process, the RSPCA consults other animal welfare and agricultural scientists, veterinary surgeons, retailers and farming industry representatives to ensure the standards continue to be at the forefront of farm animal care and welfare, whilst also being achievable on commercial farms. A pilot in IcelandThe assurance scheme works with a number of supermarkets and recently struck a deal with Iceland, saying it would be piloting RSPCA Assured barn eggs in 35 of its stores from 3 July. Iceland has been under pressure from animal welfare groups after dropping its commitment to stop selling eggs from caged hens by the end of 2025. Iceland’s director of products, process and sustainability, Stuart Lendrum, said the move was part of the company’s offer to provide a wider range of welfare options at prices people could afford. “We’re pleased to be able to announce this pilot and hope it will prove popular with customers,” Lendrum said. The RSPCA Assured updated standards can be found here.
Tony McdougalFreelance Journalist
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